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Digital Maturity Check
A quick, honest read on whether your data is holding you back, before you spend anything.
Free. A 20-minute questionnaire and a 30-minute call.
Start a checkOverview
The Digital Maturity Check is a free online questionnaire for organisations that want a first read on their data before paying for a review. It takes about 20 minutes, rates eleven dimensions and suggests up to three places to start. A DMS director then talks the result through with you in a 30-minute call.
The problem
You suspect your data is holding the business back, but you do not know how badly, and you are not ready to pay for a full review to find out.
What you get
- A downloadable summary of all eleven dimensions, with a readable appendix of your answers
- Your likely maturity stage where every dimension can be rated; unknown dimensions keep the overall stage unverified
- Up to three places to start from the dimensions you could rate, each with a suggested first step
- A 30-minute call with a DMS director to talk the result through
Methodology
The online check samples one practice per dimension. It can prepare you for a Staff-led, in-person assessment; your self-ratings remain separate from verified evidence.
- Create a Client account and start the 20-minute questionnaire. Each question uses the same self-rated capability and alignment scales as the Digital Maturity Assessment.
- Your answers roll up into a rating for each of the eleven dimensions and a likely stage.
- Up to three known results are reported as places to start, each with a suggested first step. Unknown answers stay unverified.
- Request a 30-minute discussion with DMS after submitting. We respond to arrange a suitable time. Your answers on headcount, main systems and data ownership shape that conversation.
Because the answers are self-rated and not verified against evidence, the check gives a likely stage. It is a guide for that conversation rather than a formal rating, and a Digital Maturity Assessment tests it against evidence.
How the check is rated
The check covers eleven dimensions in four groups: Direction, Foundations, Use and People. Each dimension asks about one practice, with four separate ratings.
Worked example: a department's monthly reporting
A fictional state government department has a performance reporting team. Each month the team loads figures from four regional offices into one agreed dataset, which feeds the department's board, budget and ministerial reports. Its manager answers the check question for Analytics and decision effectiveness:
Are priority measures consistently defined and analytical results validated using methods appropriate to the decision and available data?
Analytics and decision effectiveness
- Capability
- 2. Repeatable locallyThe team follows a written method, but most regional offices prepare figures in their own way.
- Quality
- 3. SoundThe team checks the figures as they arrive and catches most errors.
- Alignment
- 2. PocketsOnly one of the four regional offices uses the agreed reporting template.
- Stage chosen
- 3. ReliableAll three reports draw on that dataset, and their figures match each other.
Where the answer lands
- 6Differentiated
- 5OptimisedStages 5–6 need Organisation-wide alignment.
- 4Informed
- 3ReliableChosenStages 3–4 need at least Sound quality and Partial alignment.Not met: alignment is Pockets
- 2FragmentedLikely stage
- 1Intuition-led
The ratings are not averaged. Reliable needs at least Partial alignment, but with only one office in four on the template, alignment is Pockets, so the likely stage is Fragmented.
The gap is in how the other three offices prepare their figures. Once they use the template too, the Reliable stage stands.
- Choose the highest stage whose indicator and every indicator from stage 3 below it are met.
- Your overall stage is the lowest stage across the eleven dimensions.
- If you cannot judge a dimension, choose Don’t know. That dimension stays unrated, and the overall stage stays unverified until every dimension has an answer.
Dimension rating guide
Open a dimension to read the five capability anchors for its check question and the six stage indicators.
1. Digital and data strategy, value and advantageDirection
Digital and data strategy and business alignment
Capability anchors
- Ad hoc
No digital or data strategy. Technology and data work happens wherever energy exists.
- Repeatable locally
Some teams plan technology and data work, but plans are local and disconnected from business strategy.
- Defined and embedded
An endorsed digital and data strategy links investment to business objectives and guides decisions.
- Measured and managed
Strategy progress is measured, and investment shifts with results and business change.
- Continuously improved
The strategy is refreshed ahead of change and shapes business strategy in return.
Stage indicators
- Intuition-led
There is no digital or data strategy, and technology and data are not mentioned in business plans
- Fragmented
Technology and data work happens in projects, but no strategy links it to business goals
- Reliable
Leaders have agreed which systems and data matter most and why they matter to the business
- Informed
An endorsed digital and data strategy links investment to business goals
- Optimised
Benefits of digital and data investments are measured against baselines and full costs
- Differentiated
Leaders can show how distinctive data assets create advantage that persists
2. Leadership, accountability and operating modelDirection
Leadership and accountability
Capability anchors
- Ad hoc
No one is responsible for technology or data, and systems have no owners.
- Repeatable locally
A leader has data in their title but little mandate or capacity.
- Defined and embedded
A senior leader holds a clear mandate, priorities and a budget for technology and data, and every system and data domain has an owner.
- Measured and managed
The leader, system owners and data owners are measured on outcomes.
- Continuously improved
Leadership renews itself through succession, delegation and a bench of data-capable leaders.
Stage indicators
- Intuition-led
No leader is responsible for technology or data, and there is no budget for either beyond licences
- Fragmented
Responsibility for systems and data is split across IT and business teams, with no single leader and no system owners
- Reliable
A named leader is accountable for technology and data, with a budget, and every critical system and data domain has an owner
- Informed
A senior leader sets digital and data priorities, and data appears in planning, budgets and board papers
- Optimised
Funding follows demonstrated value, and priorities are reset based on results
- Differentiated
Data shapes strategy, and records show enterprise decisions changing because of it
3. Data lifecycle and qualityFoundations
Definitions and discoverability
Capability anchors
- Ad hoc
No shared definitions. Every report defines things its own way.
- Repeatable locally
Some teams keep glossaries, but the glossaries disagree.
- Defined and embedded
Critical data has agreed definitions in a catalogue people actually use.
- Measured and managed
Definition coverage, freshness and catalogue use are measured and managed.
- Continuously improved
Definitions evolve under governance, and finding data is near effortless.
Stage indicators
- Intuition-led
No one can list the organisation’s key data or say where it is held
- Fragmented
The same measure gives different answers in different reports
- Reliable
Critical data is inventoried, has named owners and meets agreed quality standards
- Informed
Data from different systems is integrated for the organisation’s priority measures
- Optimised
Data quality is measured against targets, and breaches are investigated at the source
- Differentiated
Distinctive data assets are curated and improved as long-term investments
4. Data governance, risk and ethicsFoundations
Ownership and stewardship
Capability anchors
- Ad hoc
No owners. Questions about data have no home.
- Repeatable locally
Informal owners exist where individuals care.
- Defined and embedded
Every critical data set has a named owner and steward with clear duties.
- Measured and managed
Decision timeliness and issue resolution are measured for each owner.
- Continuously improved
Ownership adapts with the organisation and covers new data automatically.
Stage indicators
- Intuition-led
There are no agreed rules for who can see, share or delete data
- Fragmented
Data is shared on request or habit, with no agreed rules on permitted use
- Reliable
Owners and stewards are assigned, and rules for permitted use, sharing and retention are followed
- Informed
Owners and stewards make recorded decisions on data use, sharing and exceptions
- Optimised
Governance decisions are recorded and reviewed, and policy improves from exceptions and incidents
- Differentiated
Ethical judgement is applied ahead of regulation and builds stakeholder trust
5. Security and resilienceFoundations
Classification and access
Capability anchors
- Ad hoc
No classification. Access is accidental history.
- Repeatable locally
Sensitive data is known informally, and access accumulates.
- Defined and embedded
Systems and data are classified, and access is role-based and applied consistently.
- Measured and managed
Access is reviewed on a cycle, and exceptions are managed.
- Continuously improved
Access adapts automatically to role changes, and anomalies are caught.
Stage indicators
- Intuition-led
Systems and data are not classified or protected, and loss or exposure would go unnoticed
- Fragmented
Access depends on who you know, and sensitive data moves by email and shared drives
- Reliable
Essential Eight basics, classification, access controls and tested backups protect critical systems and data
- Informed
Access is role-based and reviewed, and incidents are detected, reported and resolved
- Optimised
Controls are tested on a risk basis, and monitoring finds issues before they cause harm
- Differentiated
Protection adapts ahead of threats, and demonstrated trust wins customers and partners
6. Systems, platforms and architectureFoundations
Systems fit and integration
Capability anchors
- Ad hoc
Tools are bought as needs arise. Data moves by export, re-keying and email.
- Repeatable locally
Point-to-point links multiply, and each new join is a project.
- Defined and embedded
Each critical record has one home, and authorised users and systems get the data they need through maintained interfaces.
- Measured and managed
Time-to-connect and reuse are measured, and duplicates are consolidated.
- Continuously improved
New sources and uses connect quickly through standard patterns.
Stage indicators
- Intuition-led
Tools are bought as needs arise, and records sit on paper, in personal files or in single-purpose systems
- Fragmented
Many tools, little connection. Key data lives in spreadsheets and systems that do not connect, and the same record is keyed into several of them
- Reliable
Each critical record has one home in a managed system, with backup and recovery tested
- Informed
The systems behind priority workflows connect through maintained interfaces, and authorised staff combine the data they need without manual workarounds
- Optimised
Core systems run standard work as designed, platforms scale with demand, and change lead times, licence use and operating costs are tracked
- Differentiated
A clean core and a sharp edge: standard where it can be, built only where it sets the organisation apart, and the architecture adapts ahead of business change at a cost leaders accept
7. Analytics and decision effectivenessUse
Measures and analytical quality
Capability anchors
- Ad hoc
Numbers conflict, and methods are opaque.
- Repeatable locally
Good analysis exists in pockets, and standards vary.
- Defined and embedded
Priority measures are defined once, and analysis is validated.
- Measured and managed
Analytical quality is checked, and measures are reviewed against use.
- Continuously improved
Methods improve continuously and stand up to challenge.
Stage indicators
- Intuition-led
Reporting is rare and produced only when someone asks for it
- Fragmented
Reports are built by hand each cycle and are often late or disputed
- Reliable
Core reports come from one agreed source and match each other
- Informed
Priority decisions are informed by trusted analysis, with uncertainty communicated
- Optimised
Experiments and evaluations test whether decisions delivered the intended outcomes
- Differentiated
The organisation tests, learns and adapts faster than its competitors
8. AI and automationUse
Inventory and selection
Capability anchors
- Ad hoc
No one knows what automation and AI are in use.
- Repeatable locally
Lists exist for some tools. Embedded AI is invisible.
- Defined and embedded
An inventory covers built, bought and embedded AI, and selection weighs value, alternatives and risk.
- Measured and managed
The inventory drives review cycles, and selection decisions are audited.
- Continuously improved
Selection anticipates opportunity and risk, retiring as readily as adopting.
Stage indicators
- Intuition-led
Repetitive work is done by hand, and automation has not been considered
- Fragmented
Automation is limited to macros and workarounds built by individuals
- Reliable
Automation is chosen deliberately, with risks assessed before use, and the AI tools staff use are registered with an owner
- Informed
An inventory covers all AI and automation in use, including tools bought or embedded in products
- Optimised
AI and automation run in core workflows, with monitoring and human oversight
- Differentiated
AI improves products, services and customer experience, safely and at scale
9. Digital and data products and deliveryUse
Discovery and product ownership
Capability anchors
- Ad hoc
Work starts from requests, not needs.
- Repeatable locally
Some teams talk to users. Most build to order.
- Defined and embedded
Product owners maintain roadmaps built from user needs and priorities.
- Measured and managed
Roadmaps are managed by measured value and usage.
- Continuously improved
Discovery is continuous, and the portfolio anticipates need.
Stage indicators
- Intuition-led
No one builds or maintains reports, forms or datasets for others to use
- Fragmented
Useful reports and integrations depend on one or two people and break when they leave
- Reliable
Shared reports, integrations and datasets are documented and maintained, not personal files
- Informed
Digital and data products have owners, roadmaps and users beyond the team that built them
- Optimised
Products are reused across teams, with service levels and feedback loops
- Differentiated
Digital and data products and partnerships create new offers or revenue
10. Skills and workforce capabilityPeople
Role-based competence
Capability anchors
- Ad hoc
Data skills are accidental.
- Repeatable locally
Training exists but is generic and optional.
- Defined and embedded
Each role has defined system and data skills, and staff demonstrably have them.
- Measured and managed
Competence is assessed, and gaps close to a plan.
- Continuously improved
Skills renew ahead of need as roles and tools change.
Stage indicators
- Intuition-led
Data skills are not part of any role description or training plan
- Fragmented
A few capable individuals carry most of the organisation’s data skills
- Reliable
Staff who handle systems and data are trained in quality, privacy and security basics, and each core system has a trained administrator
- Informed
Data literacy is built into roles, with training completed by leaders and managers
- Optimised
Workforce plans cover critical data skills, succession and retention
- Differentiated
The organisation attracts, grows and keeps data specialists that others seek
11. Culture, adoption and changePeople
Use in priority workflows
Capability anchors
- Ad hoc
Data plays no part in daily work.
- Repeatable locally
Use depends on individual preference.
- Defined and embedded
Data use is embedded in priority workflows and roles, and staff work in the systems as designed.
- Measured and managed
Usage is measured by workflow, and gaps trigger action.
- Continuously improved
Staff extend data use themselves, and it spreads.
Stage indicators
- Intuition-led
Decisions are explained by experience and opinion, not evidence
- Fragmented
Meetings spend more time debating the numbers than deciding
- Reliable
Staff report data issues, and issues are logged and fixed at the source
- Informed
Leaders routinely ask what the data says and expect evidence in business cases
- Optimised
Most staff use data in their daily work and suggest improvements
- Differentiated
Staff challenge assumptions with evidence, and mistakes become lessons
Cost and timing
- How it is bought
Free.
- How long it takes
- A 20-minute questionnaire, then a 30-minute call.
- Your team's time
- One person to answer the questionnaire and join the call.
Talk through your need
Tell us what your team is trying to do. We can discuss whether this service is the right starting point.



